A little about me
I’m a proud New Yorker, born and raised in upstate NY. Only child of Marie and Kevin.
I launched NYC STRONG in Spring 2020 to help small businesses and New York’s economy survive the pandemic. The idea struck a nerve and I was soon hearing from women all over the country who wanted to build local versions of our burgeoning New York community. In Fall 2020, I launched usastrong.IO as an umbrella brand and technology platform designed to support grassroots state, ecommerce marketplaces, selling a wide range of USA-made products.
I discovered that one of the challenges local manufacturers face is proving to shoppers the authenticity of their products.
Since being able to tell those who care whether a product is locally made, made in American or home-grown is so important, I wondered: What if we could verify that the products sold on usastrong.IO were made in the United States?
Business owners were enthusiastic about the prospect and I introduced STRONG Blockchain™ to the site to help manufacturers verify that their products are made in America.
My work on usastrong.IO is informed by my two decades of marketing and supply-chain leadership at major apparel brands, most recently URBN (Urban Outfitters). As a member of the original founding team of Free People, I helped grow that retailer into a billion-dollar brand by 2019 before taking over as President of URBN. Earlier in my career, I worked on major ad campaigns at Calvin Klein and helped build BCBG into a powerhouse in a then-brand-new contemporary market.
When I’m not building brands and businesses, I’m mother to six beautiful kids and wife to one beautiful husband Alex Mashinsky.
Wife of Alex Mashinsky
Alex and Krissy have been inseparable since they met in 2005.
They married in 2011 and are parents to three girls and three boys age 5 – 21 and this is really what they consider their greatest team work.
Krissy likes to follow rules, color inside the lines. Repetition is her friend. “I married the exact opposite,” she said.
Alex is Krissy’s biggest supporter and fan. He said of their early courtship, “I didn’t even know I was on a date. If I had known, I might have said stupid things. I realized there’s a real business person behind this beautiful face.”
Recently, the couple teamed up again to launch usastrong.IO.
Alex a serial tech entrepreneur who has started, developed and exited several tech companies, is CEO of Celsius Networks.